Brianne Garcia

This should now be titled: “what Parceld could have been.” Previously, myself, my technical partner, and two awesome part-time people (designer, product manager) were building an online space where women can use images that inspire them to say “show me something like this”, and we’d surface a pool of suggestions based on this inspiration. This recommendation would be part automatic, based on tags, and part human. We’d partner primarily with great, smaller brands and retailers who already have a strong online presence, plus a handful of established, well-known brands who continually create beautiful pieces. 

Women already organize their inspiration and aspirations elsewhere, and these images help guide their personal style purchases and tastes. But once women have a sense of what it is they’re searching for, oftentimes they still have to go hunt for products on the web. Ask any woman what this is like, and she’ll tell you it’s frustrating and overwhelming. Women have also voiced that they’re tired of mass marketed, fast fashion trends, and that they value beautiful items no matter the label, as long as these items fit in with their personal style. My idea was that this would have given Parceld the opportunity to introduce women to new brands and retailers once they were actually in the market to purchase something. I still think this is really powerful, and, done correctly, could someday create genuine, long lasting relationships between consumers and brands.

We set out with one mission: to take the hassle out of the hunt, and make shopping online way easier and more about women. I gave it all I had, but ran out funding and time. I am now on a mission to make a dent at an amazing, growing company where I can simultaneously contribute and grow substantially.