Brianne Garcia
I started a shopping startup. It didn't work out. Antsy when not learning and plotting. Currently: partnerships + sponsorships at the intersection of social biz + startups with Pivot (pivotcon.com) Never stop moving. Form follows fun(ction).
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TechStar Brad Feld: "Want Customers? Stop Marketing, Start Delighting" If you look at many of the companies we invest in, sure they have traditional marketing activities, but most of their growth and momentum comes from delighting their users. I have shifted my mindset in terms of how companies should… focus on building amazing products. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Instead of focusing on marketing as an activity… integrate it into (your) products.”
When the entrepreneur is obsessed with the product and the company has organized all of its activities around that, it’s very powerful.”
