Brianne Garcia
I started a shopping startup. It didn't work out. Antsy when not learning and plotting. Currently: partnerships + sponsorships at the intersection of social biz + startups with Pivot (pivotcon.com) Never stop moving. Form follows fun(ction).
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New York Times on the Square + Starbucks Partnership: "In the Ordinary, Silicon Valley Is Finding the Next Big Thing." (Mobile payment startup Square)
linked existing ideas and products with innovation in design and usage to create a new technology.
In such a world, it is not just your idea that matters, but being at the center of the innovation network. The founders of Square had their own good idea, but it was one that incrementally built on existing ones. It also merely tweaked an ordinary habit — how you pay for things. The difference is that Mr. Dorsey knows the people to finance it, the designers to make it better and the firms to market it. He also kept things simple with the idea of returning to the time when there was only cash and it was easy to use and spend.
