Authenticity has become one of those new age buzz words that’s quickly losing its meaning. We think we once knew what it meant, but now it’s so nuanced and overused, that it’s probably time to reconsider it’s meaning. Hugh’s tweet last year “Authenticity is the new bullshit” sent some into hysterics because we are all seeing that line between authentic/ersatz bend and swerve in unexpected ways.
Highly recommend the daily newsletters from Gaping Void Art. Always insightful commentary on business, work, life and creativity.