Wendy Lea, the chief executive of a customer experience start-up.
Q. When did the entrepreneurial drive kick in for you?
A. I worked for some big companies early on, and then I worked for an entrepreneur in my early 30s, and I got the disease. It’s almost an addiction.
Q. I’ve heard others describe it the same way.
A. I can’t speak for others, but this disease for me is a combination of adventure quest and problem-solving. It’s not hard for me to look at all the pieces of the puzzle — products, people, market — and then kind of put that together and have a vision. I’m a synthesizer. Once you have the vision, you become kind of addicted to it and you start believing it almost immediately.
Then it becomes hard. You’ve got all these little pieces. They’re like knots in a necklace chain. There’s nothing but problems. So you’re identifying problems, you’re solving them and comparing them against the vision. That circular thing is an addiction. My addiction is to the potential of the vision.