Brianne Garcia
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Less-Confident People Are More Successful Apparently, low self-confidence is the key to success.
If you really want what you say you want, then, your low confidence will only make you work harder to achieve it — because it will indicate a discrepancy between your desired goal and your current state.
…if you are serious about your goals, low self-confidence can be your biggest ally to accomplish them. It will motivate you to work hard, help you work on your limitations, and stop you from being a jerk, deluded, or both.
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Consumers are overwhelmed by the volume of choice and information they’re exposed to, and marketers’ relentless efforts to “engage” with them.
Their response to this overload has been two-fold: About 30 percent of consumers now anxiously embark on an open-ended purchase path, adding and dropping brands, caught in a loop and compelled to continue researching alternatives. Meanwhile, another 30 percent abandon the considered search altogether and simply zero in on a single brand. We call this latter path the “tunnel.” In our survey, the majority of tunnel purchasers were buying the product or service for the first time, so this wasn’t an expression of loyalty to a particular brand; rather it was a response to overload, a way to simplify what’s become a frustratingly complicated process. Either way, these 60 percent of consumers are responding to the bombardment in ways that can lead to poorly considered decisions — or no decision at all.
~ What Do Consumers Really Want? Simplicity, in The Harvard Business Review
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