Brianne Garcia
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(On Quora): What is the future of social commerce? The main aim of businesses engaged in social commerce needs to shift from conversion to conversation. So, are we saying that its okay to neglect conversions in order to engage the customer? Not at all. In the long run, conversation will lead to conversion.
Customers are fed up with being told to like, share and buy. Instead of fangating(yupiq.com) to promote ‘likes’ or push-advertising, businesses need to promote user—friendly content and customer engagement. As we can see with Zappos or Apple, loyal customers are the best brand ambassadors.
In a sense, the future of social commerce is a return to the past. Companies need to go back to the old mom-and-pop store style personal interactions, only they need to bring it online. As Gary Vaynerchuck put it, social commerce means “allowing the personality, heart and soul of the people who run all levels of the business to show. And…shape[ing] word of mouth by treating each customer as though he or she were the most important customer in the world”.Interesting answer and far different from previous answers to this questions.
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“There is power in lurking. To say you have to be connected, you have to be plugged in, contributing, sharing, I’m not so sure…we can’t devalue the power in lurking and taking. So, maybe instead of encouraging (pushing) others to contribute blogs and tweets and ideas, maybe we begin by having a conversation about the value of lurking. Show there is value in what we have here and in other social networks by encouraging others to get connected and take from the network. That just might lead to the growth of our networks.” 5 Comments -
“Brands need to create one-to-one relationships with everyone in the world.” — Curtis Hougland, CEO of PR firm Attention, via Social Media is Key for Marketers, but Not How You Might Think, wiredmag.com0 Comments
